Great insight on marketing, public relation, copyrighting and production. These key points can help any business continue to grow, gain an edge over their competitors and stay on top of the latest industry techniques.

8th December 2009

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How much does your company or product name matters?

If You Don’t Think Names Matter, Yours May Be Forgotten - Advertising Age - Al Ries
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Names are important. Too many marketing campaigns start off with high hopes and an impossible name.