Burger King’s new promotion overseas involves a young lady taking showers to read more http://ping.fm/KAo5p
The Wall Street Journal reports that the Gatorade TV ads featuring Woods haven’t aired since his car accident last month. And, according to Nielsen data, the last time he appeared on TV in a corporate capacity was Nov 29, in a 30-second spot for Gillette. The data also shows that Woods was absent from ads on a number of weekend sports programs, including NFL games.
If You Don’t Think Names Matter, Yours May Be Forgotten - Advertising Age - Al Ries
http://ping.fm/RhgUA
Names are important. Too many marketing campaigns start off with high hopes and an impossible name.
Rihanna’s story increases domestic violence organization calls by 72%
Entertainment: Rihanna Turns to Translation for Salvation - Advertising Age - Madison+Vine: News
http://adage.com/madisonandvine/article?…
When Rihanna approached Steve Stoute to help her relaunch her image and musical career this summer, there was a lot more at stake than another hit single.
Giving a product to a prospect to sample can trigger a potential sale, a strong no, or a referral. Sampling allows prospects to connect and size up your product.
Marketing Tip
Put the product in someone’s hand- When you talking about your product, pull out the product and place it in your prospects hand, the act of holding the product makes the person feels connected to the product. It forces them to investigate the product which could lead to a sale.
Poems, action, cash & fame: $1.600,00 in prize money and much more for your poems
http://ping.fm/vcPSw
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